Editorial policy

Editorial policy

What this policy covers

This policy applies to content we publish under the Cohesion Insight name, including:

• Website pages, landing pages, and product pages

• Blog articles, essays, and long-form guides

• Reports, playbooks, and downloadable resources

• Newsletters and lifecycle emails meant to be read as editorial content

• Public posts on Cohesion Insight social accounts

• Podcasts, videos, webinars, and event materials

• Case studies and customer stories

• Data, charts, and visualizations inside any of the above

It doesn’t cover paid ad creative, transactional emails, product notifications, legal notices, contract language, or private business correspondence. It also doesn’t cover internal work like brainstorming, planning, research notes, or other non-public materials.

A person is accountable for every piece

Every piece we publish has a named owner. That person is responsible for:

• Accuracy. Every fact, data point, quote, and citation.
• Voice. Tone and vocabulary that fit our brand and the audience.
• Ethics. Treating subjects fairly, respecting sources, and following this policy.
• The call to publish. Whether a piece goes live, waits, gets revised, or gets cut.
• Follow-up. Corrections, additions, and responses if problems come up after publication.

Long-form articles, essays, and most reports carry a byline so you know who wrote them. Formats without a byline, like product pages and short social posts, still have an owner on record internally.

Bylines, contributors, and guest authors

Individual bylines

The byline names the primary author. If other team members or contractors contributed substantially, we credit them in a note at the end.

Team bylines

Some pieces are written collaboratively and published under a team byline or the Cohesion Insight name. A named owner is still accountable internally.

Guest authors

Guest pieces from customers, partners, or outside experts are labeled as guest posts, with the guest’s byline and a short bio. We edit guest content to meet our standards for accuracy, voice, and disclosure, but the views are the guest author’s own.

Ghostwriting

We don’t publish work under someone’s name if someone else wrote all of it and it’s presented as that person’s original work. Structural editing, voice editing, and other substantial editorial support are a normal part of the process and don’t need a separate credit unless the piece is a co-authored collaboration.

How we use AI

We use AI tools to support our work. They help us move faster, but they don’t replace human judgment, original thinking, subject-matter expertise, or editorial accountability.

Where AI helps

• Research and finding sources
• Brainstorming and outlining
• Organizing notes, transcripts, and reference material
• First drafts that a person then rewrites and edits
• Editing, proofreading, and checking for brand voice
• Production work like summaries, alt text, metadata, and social captions
• Illustrative or decorative images, labeled where appropriate

What stays with people

• Deciding what to publish and how to say it
• Original thinking, points of view, and analysis
• Subject-matter expertise and professional experience
• Accountability for accuracy, fairness, and voice
• Attribution for quotes, data, and third-party research
• Final approval before anything goes live

How we label it

Routine AI help with research, drafting, editing, or production is a normal part of how we work, so we don’t label each piece for it. If a piece is substantially AI-generated rather than AI-assisted, we label it as AI-generated at the top.

What we won’t do

• Publish substantially AI-generated content under a person’s byline without the AI-generated label
• Use AI to make up quotes, statistics, sources, or citations
• Use AI to impersonate a real person or put words in someone’s mouth
• Present AI-generated images of real people as real photos
• Use AI to create content that breaks our Acceptable Use Policy
• Put confidential customer data or non-public business information into third-party AI tools, unless the vendor has been vetted and is under contract with us

How we choose AI tools

We pick AI tools based on how they handle data (it has to be compatible with our Privacy Policy and Data Processing Addendum), whether the output is good enough for the job, and whether the cost makes sense for the business. Our team reviews every new AI tool before we use it on anything public.

Sources, quotes, and attribution

Facts and data

Every factual claim traces back to a source we can share if you ask. We link public sources. For private sources, we give enough context for you to judge them. When we publish our own data, we explain the method in enough detail for you to evaluate it.

Quotes

Quotes are what the person actually said or wrote. We only edit them for clarity, grammar, or length, and never in a way that changes the meaning. We don’t make up quotes or combine quotes from different people. When we edit a quote, we mark it with brackets or an ellipsis, or note the edit at the end of the piece.

Credit to others

We credit the people and organizations behind the quotes, data, images, and research we use. When we describe another company’s product, model, or claim, we use the terms that company uses and link to the source.

Anonymous sources

We use anonymous sources rarely, only when the person has a real reason not to be named and the information matters enough to justify it. The author and our editorial leadership always know who the source is.

When we get someone else wrong

If we describe another organization’s position, product, or numbers and later find we got it wrong, we correct it, even if we still disagree with their claim.

Sponsorships, partnerships, and disclosure

Sponsored content

Anything a third party paid for, in cash or in kind, is labeled “Sponsored,” “Paid partnership with [Sponsor],” or something equally clear at the top.

Partner collaborations

When we create content with another company that isn’t paying for placement, we say so at the top or in a footer.

Affiliate links

If a link earns us a referral fee or commission, we say it’s an affiliate link. We don’t accept affiliate deals that require a certain opinion or rating.

Customer stories

Case studies are labeled as case studies. If we have a financial or commercial relationship with the customer beyond their use of our product, we disclose it.

Gifts and travel

Our contributors don’t accept gifts, travel, hospitality, or other perks from anyone we cover if it could reasonably look like payment for coverage.

Product reviews and comparisons

Reviews, comparisons, and rankings on our sites are editorial. We don’t sell them to the vendors involved. A vendor that joins an interview or briefing doesn’t get to see, edit, or block the piece before it’s published.

Corrections and updates

Corrections

If we find a factual error in a published piece, whether or not AI was involved, the piece’s owner corrects it and marks the correction. For significant errors, we add a note at the top or bottom explaining what was wrong and what changed. We log every correction with the date and what changed.

Updates

When we update a piece with new information (as opposed to fixing an error), we date the update. If the change affects how you’d read the piece, we note what was added or changed.

Retractions

If a piece turns out to be fundamentally wrong or misleading, or was published in violation of this policy, we retract it. A notice explaining the retraction stays at the same URL so the record isn’t lost.

Removal requests

We’ll consider requests to remove or update coverage for legitimate reasons, such as personal safety, a resolved factual dispute, or a legal requirement. Send requests to marketing@cohesioninsight.ai. We don’t remove accurate content just because it’s unflattering.

How quickly we respond

We aim to respond to correction requests within 5 business days and to correct confirmed errors within 10 business days.

Independence and conflicts of interest

Who makes editorial calls

Editorial leadership makes editorial decisions, not sales, marketing, or investor relations. Sponsors, partners, customers, and investors can’t veto content that mentions them.

Conflicts of interest

Contributors disclose any personal, financial, or professional relationship with a subject that a reasonable reader would want to know about. We add the disclosure to the piece when it’s relevant.

Investors and ownership

If Cohesion Insight, our investors, or our leadership own a stake in a company or product we mention, we disclose it.

Writing about our own product

When our team writes about Cohesion Insight’s products, results, or methods, we say who we are. Those pieces are our own perspective, not an outside endorsement.

Fair treatment

When a piece is critical of an organization or person, we give them a reasonable chance to respond before publication whenever that’s practical.

Comments and community content

Any comments, discussion, or other content readers submit on our properties is covered by our Acceptable Use Policy. We may moderate, remove, or decline to publish content that breaks that policy, or that we reasonably believe is spam, harassment, unlawful, or off-topic for the community.

Reader comments and submissions are the opinions of the people who posted them, not Cohesion Insight.

How we keep this policy current

We review this policy at least once a year and update it as editorial standards and AI tools change. Significant changes are reflected in the dates at the top of this page.

Contact us

• Corrections, editorial questions, guest pitches, or feedback on this policy: marketing@cohesioninsight.ai
• Acceptable Use Policy violations: abuse@cohesioninsight.ai
• Privacy or data requests: privacy@cohesioninsight.ai

Cohesion Insight, Inc.

2810 N Church St, STE 89393

Wilmington, DE 19802-4447